LONDON, ENGLAND - JUNE 01: Dave Rosenberg on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: (L-R) Laurent Mekies, Dave Rosenberg and Calum Nicholas on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: (L-R) Laurent Mekies, Dave Rosenberg and Calum Nicholas on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: Calum Nicholas on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: Laurent Mekies on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: Laurent Mekies on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: Laurent Mekies on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

President and Chief Executive Officer of Qualcomm Incorporated Cristiano Amon delivers his keynote speech during Computex 2026 at the Taipei Music Center in Taipei on June 1, 2026. (Photo by I-Hwa Cheng / AFP via Getty Images)