Brazilian football player Gloria Gasparini controls the ball while her mother records her for the Foot Bao app, in Sao Paulo, Brazil, on May 5, 2026. Tech companies promising to "democratise" football are launching apps that allow young players to upload videos recorded on their phone of them showcasing their ball skills. AI is then used to analyse and score their performance, which is sent to scouts and clubs. (Photo by Nelson ALMEIDA / AFP via Getty Images)