CANNES, FRANCE - JUNE 24: Mike Minton speaks onstage during 'How is Gen Z Engaging With Sports? Lessons From The Digital Platforms Transforming The New Sports Content Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Mike Minton speaks onstage during 'How is Gen Z Engaging With Sports? Lessons From The Digital Platforms Transforming The New Sports Content Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Adam Davidson speaks onstage during 'How is Gen Z Engaging With Sports? Lessons From The Digital Platforms Transforming The New Sports Content Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Adam Davidson speaks onstage during 'How is Gen Z Engaging With Sports? Lessons From The Digital Platforms Transforming The New Sports Content Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Adam Davidson speaks onstage during 'How is Gen Z Engaging With Sports? Lessons From The Digital Platforms Transforming The New Sports Content Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Adam Davidson speaks onstage during 'How is Gen Z Engaging With Sports? Lessons From The Digital Platforms Transforming The New Sports Content Economy' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

France's Government Spokesperson and junior Minister for Energy and Digital economy Maud Bregeon (R) delivers a speech next to France's Housing Minister Vincent Jeanbrun during a press conference following the weekly cabinet meeting at the Elysee Presidential Palace in Paris on June 24, 2026. (Photo by MEHDI FEDOUACH / AFP via Getty Images)

A pedestrian walks by shop windows of Free telecom, SFR telecom and Orange Telecom in Beziers, Southern France, on June 24, 2026. Three of France's mobile operators (Bouygues Telecom, Free and Orange) have agreed a joint bid worth 20.4 billion euros ($23.5 billion) for rival SFR, owned by indebted French-Luxembourg telco group Altice. (Photo by Gabriel BOUYS / AFP via Getty Images)