(FILES) Boxes of Riccadonna Prosecco are pictured with a long exposure on the production line in the Campari Group facility in Novi Ligure, near Alessandria, northern Italy, on July 21, 2026. Whether made with Aperol, Campari or Sarti, the spritz has rapidly established itself on terraces across Europe -- with Italy's Campari Group now hoping to conquer the heart of America. (Photo by Marco Bertorello / AFP via Getty Images)

(FILES) Bottles of the non-alcoholic aperitif drink Crodino are pictured on the production line in the Campari Group facility in Novi Ligure, near Alessandria, northern Italy, on July 21, 2026. Whether made with Aperol, Campari or Sarti, the spritz has rapidly established itself on terraces across Europe -- with Italy's Campari Group now hoping to conquer the heart of America. (Photo by Marco Bertorello / AFP via Getty Images)

(FILES) Boxes of the Italian alcoholic aperitif Campari Soda are pictured on the production line in the Campari Group facility in Novi Ligure, near Alessandria, northern Italy, on July 21, 2026. Whether made with Aperol, Campari or Sarti, the spritz has rapidly established itself on terraces across Europe -- with Italy's Campari Group now hoping to conquer the heart of America. (Photo by Marco Bertorello / AFP via Getty Images)

(FILES) Managing Director House of Aperitifs of Campari, Andrea Neri, poses the Campari Group facility in Novi Ligure, near Alessandria, northern Italy, on July 21, 2026. Whether made with Aperol, Campari or Sarti, the spritz has rapidly established itself on terraces across Europe -- with Italy's Campari Group now hoping to conquer the heart of America. (Photo by Marco Bertorello / AFP via Getty Images)

(FILES) Workers arrive at the Campari Group facility in Novi Ligure, near Alessandria, northern Italy, on July 21, 2026. Whether made with Aperol, Campari or Sarti, the spritz has rapidly established itself on terraces across Europe -- with Italy's Campari Group now hoping to conquer the heart of America. (Photo by Marco Bertorello / AFP via Getty Images)

(FILES) A worker walks in Campari Group's cellars at the Campari Group's production facility in Novi Ligure, near Alessandria, northern Italy, on July 21, 2026. Whether made with Aperol, Campari or Sarti, the spritz has rapidly established itself on terraces across Europe -- with Italy's Campari Group now hoping to conquer the heart of America. (Photo by Marco Bertorello / AFP via Getty Images)

(FILES) Bottle labels for the Italian alcoholic aperitif Campari are pictured with a long exposure on the production line in the Campari Group facility in Novi Ligure, near Alessandria, northern Italy, on July 21, 2026. Whether made with Aperol, Campari or Sarti, the spritz has rapidly established itself on terraces across Europe -- with Italy's Campari Group now hoping to conquer the heart of America. (Photo by Marco Bertorello / AFP via Getty Images)

(FILES) A worker operates a forklift in the warehouse of the Campari Groups production facility in Novi Ligure, near Alessandria, northern Italy, on July 21, 2026. Whether made with Aperol, Campari or Sarti, the spritz has rapidly established itself on terraces across Europe -- with Italy's Campari Group now hoping to conquer the heart of America. (Photo by Marco Bertorello / AFP via Getty Images)