A man plays video games at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

People take photos at a booth of Kingame at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

A cosplayer takes selfie photos at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

People walk past a booth of Chinese gaming company NetEase Games at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

A man plays video games at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

Cosplayers pose for photos at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

A humanoid robot is seen at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)

People play video games at a booth of Russian video game developer Battlestate Games at the China Digital Entertainment Expo and Conference, known as ChinaJoy, in Shanghai on July 31, 2026. (Photo by Jade GAO / AFP via Getty Images)